Transition to Advanced Analytics: Get a Return on Your Analytics Investment

Amazon knows the products we’re interested in and shows us more to boost the size of our shopping cart. Google Maps knows the best route to get from A to B and recommends it to get us there in the shortest possible time. Netflix knows the media we enjoy most and recommends more to boost streaming time. However, many companies still stop short with their data analytics practice. This book focuses on how to embed advanced analytics directly into daily business operations and complement an enterprise system. This book can guide you in how traditional industries like retailers, banks and insurers can utilise and develop advanced analytics complementing their enterprise systems whilst embedding advanced analytics directly to optimise revenue and customer experience. Detailed in this book is a world-class analytics application used by loyalty points providers, banks, insurers and leading retailers. The title also provides a step-by-step implementation framework for CDAOs to develop their advanced analytics capabilities and in tandem with legacy IT systems.